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✦ The Woman Behind The Work

From Labour Ward to
AI Strategist

A registered nurse-midwife with a decade on the frontline — now building AI systems that give women-led businesses their time back.

Malaika Luke — RN-Midwife & AI Strategist
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Malaika RN · Midwife · AI Strategist · UK
My Story

I spent years in clinical care watching talented professionals drown in admin

As a registered nurse and midwife, I witnessed first-hand how good practitioners lost hours every day to paperwork, missed follow-ups, manual bookings, and systems that simply weren't built for how healthcare actually works.

When I discovered AI and automation tools, I didn't just get curious — I got obsessed. I spent months learning everything I could about Make.com, no-code builds, and AI integrations. Then I started applying it to the exact problems I'd seen on the ward and in wellness clinics.

The results were immediate. A clinic cut their no-show rate by 40%. A health coach went from spending 3 hours a day on admin to 20 minutes. A solo practitioner built a fully automated client onboarding system without touching a single line of code.

That's when Mama On Call was born. Not as a tech company — but as a service for women who are brilliant at what they do and just need the right systems to scale it.

Book a Free Call With Me ✦
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Years in Healthcare
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Businesses Helped
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AI Tools Evaluated
✦ Values

What I Believe

The principles that guide every project, every system, and every conversation.

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AI Should Serve You, Not Replace You

Technology is a tool, not a takeover. Every system I build is designed to handle what drains you — so you can focus on the work only you can do.

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Women-Led Businesses Deserve Better Tools

Most tech solutions aren't built with women in health and wellness in mind. I build specifically for how you work, not how Silicon Valley thinks you should.

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Speed Without Cutting Corners

Fast delivery doesn't mean sloppy work. Every website, automation, and tool I build is properly constructed — and designed to last.

🤝

Transparency at Every Step

No jargon. No hidden costs. No promises I can't keep. I tell you exactly what I'm building, why, and what you can expect from it.

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Knowledge Should Be Shared

I teach everything I know through workshops, training, and 1-to-1 coaching — because dependent clients aren't the goal. Empowered ones are.

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Results Over Reports

I don't measure success in slide decks and strategy documents. I measure it in time saved, revenue recovered, and systems that actually run.

✦ The Journey

How I Got Here

From clinical practice to AI agency — the milestones that shaped everything.

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Foundation

Qualified as a Registered Nurse & Midwife

Started a decade-long career in clinical healthcare, working across maternity, community health, and wellness settings. Saw first-hand where systems failed patients and practitioners alike.

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Pivot

Discovered AI & Automation Tools

Became obsessed with Make.com, no-code platforms, and AI tools. Spent months testing, building, and learning — applying everything to real healthcare and wellness business problems.

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First Build

Launched PostpartumAlly

Built a maternal health web app supporting new mothers with postpartum resources, mood screening tools, and guided support. Proof that healthcare and technology could work together beautifully.

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Growing

Built AI Tools Directory & Multiple Client Projects

Launched AIStackFinder (aitoolsdirectory.co.uk) — a fully searchable directory of 45+ AI tools. Delivered websites, AI systems, automations, and web apps for clients across health, wellness, and coaching.

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Now

Mama On Call AI Agency — Full Service

Operating as a full AI strategy and build agency for women-led health and wellness businesses. Delivering websites, web apps, automations, training, and coaching — all under one roof.

✦ 1-to-1 Work

I Work With You Directly — Not a Team of Strangers

When you work with Mama On Call, you work with me. Not a junior VA, not an outsourced team. I'm the one who builds your website, designs your automation, and leads your training session.

That's intentional. The quality, the communication, and the results are consistent — because I handle every project personally.

See My Services ✦ Get In Touch
Malaika coaching
Average Result
80% Less Admin
Within 30 days

Tools & Platforms I Build With

Make.com ● Netlify ● Claude AI ● Lovable.dev ● Notion ● Google Analytics ● MailerLite
✦ Let's Work Together

Ready to Work With Someone
Who Gets Both Healthcare and Tech?

Book a free 15-minute call and let's figure out exactly what your business needs.

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