Business: Malaika AI Agency ·
Operated by: Malaika Luke ·
Location: Mitcham, South London, UK ·
Last updated: June 2026
Who we are
Malaika AI Agency is operated by Malaika Luke, a Registered Nurse-Midwife and AI Strategist based in Mitcham, South London, UK. We provide AI automation workflows, AI agents, custom AI systems, and training for women-led businesses. Our website is mamaoncallpro.com.
For data protection purposes, Malaika Luke is the data controller. You can reach us at connect@mamaoncall.com.
What data we collect and why
We only collect data that is necessary for running our business and serving you. This includes:
- Contact and enquiry data — your name, email address, and any details you share when you contact us, book a call, or submit a form. Used to respond to you and manage our client relationships.
- Email newsletter data — your name and email if you subscribe to our newsletter via MailerLite. Used only to send you the content you signed up for.
- Payment data — handled entirely by our payment processor (Stripe or equivalent). We do not store your card details.
- Website analytics — anonymous usage data via Google Analytics (page views, time on site, traffic sources). No personally identifiable information is collected through analytics.
- Booking data — if you book a call via Calendly, your name, email, and call details are processed by Calendly under their own privacy policy.
Legal basis for processing (UK GDPR)
We process your data under the following legal bases:
- Consent — for newsletter subscriptions and non-essential cookies
- Legitimate interests — for responding to enquiries and running our business operations
- Contract — when you purchase a service or product from us
How we use AI in our work
As an AI agency, we use AI tools in our own operations and build AI systems for clients. Here is how we do this responsibly:
- We do not use client data to train AI models without explicit written consent.
- Any AI systems we build for clients are scoped, documented, and handed over with clear guidance on how they work.
- We use AI tools including Claude (Anthropic), ChatGPT (OpenAI), GoHighLevel AI features, and Make.com automations. Each of these has its own data processing terms, which we review before use.
- We do not deploy AI systems that make consequential decisions about individuals without human oversight.
- We are transparent with clients about where and how AI is used in any deliverable we produce.
Who we share your data with
We do not sell your data. We share it only where necessary with trusted third-party tools that help us operate:
- MailerLite — email marketing (newsletter subscribers only)
- Calendly — appointment booking
- Google Analytics — anonymous website analytics
- GoHighLevel — CRM and client management
- Stripe — payment processing
All third-party processors we use are selected for their GDPR compliance. Where required, we have data processing agreements in place.
How long we keep your data
- Enquiry and contact data: up to 2 years from last contact
- Client records: 6 years (UK legal requirement for business records)
- Newsletter subscribers: until you unsubscribe
- Analytics data: 26 months (Google Analytics default)
Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Request deletion of your data ("right to be forgotten")
- Object to or restrict processing
- Data portability — receive your data in a machine-readable format
- Withdraw consent at any time (where consent is the legal basis)
To exercise any of these rights, email us at connect@mamaoncall.com. We will respond within 30 days.
If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner's Office (ICO) — the UK's data protection regulator.
Cookies
Our website uses cookies for analytics (Google Analytics) and to remember your preferences. By continuing to use the site, you consent to essential cookies. You can opt out of analytics cookies via your browser settings or a cookie opt-out tool.
External links
Our website links to external sites (Calendly, MailerLite, Skool, etc.). We are not responsible for the privacy practices of those sites. We recommend reviewing their privacy policies before sharing your data with them.
Changes to this policy
We may update this policy from time to time. The "Last updated" date at the top will always reflect the most recent version. Significant changes will be communicated via our newsletter where appropriate.
Contact us
For any questions about this policy or how we handle your data: